Another scam - Weekly Health USA: Tip of a Flat Belly

Last year, I made a somewhat lengthy analysis of an internet scam ("Google Money Masters"), so I won't go into those details here (plus, I'm at work).  But I thought this was too fun to pass up.  I was looking for a grunge font for work at urbanfonts.com and when I clicked on the category name, my browser opened another window to "Weekly Health News" showing an article on the "1 Tip of a Flat Belly: A Surprising New Way to Burn Fat Quickly."   I have to say, this is a pretty good looking scam.
The first thing that made me wonder is the picture of the supposed reporter lady person.  I've seen her all over the web, in suspicious-looking ads.  The second indicator was that the article supposedly originated in (guess where?) the city where I work, as well as the example of the woman losing 46 pounds.  Try it out - go to the article and I'm sure you'll find that the article magically originated in the city in which you are currently sitting, too!  My third source of suspicion came from the comments section.  They were all from the last two days.  Fantastic. Then last but not least, all of the links on the page lead to an advertisement for AcaiMax.  Scroll to the bottom and want to read about football? Too bad, it's AcaiMax.  How about Travel, or Racing (which is interestingly enough accompanied by an image of a mountain scape... I guess "mountain racing?")? Nope, AcaiMax again.  Then I pulled up the source code and had a good laugh.
The article purports to have been published on July 13, 2010, two days ago.  So I look at the code and find a little (messy!) bit of javascript that ends with this:

See the "-2" at the end?  Yeah, that says to set the date to two days before the current date and show it on the page.  This happens several times throughout the page, and is obviously dishonestly reporting the date to make it appear as though the article (and comment section) is recent.  Want to post a comment?  Too bad, because based on the source code and script, there's nothing actually submitting your comment anywhere!
There's more, but I'll stop.  I just find it incredibly entertaining to see how the "scam" continues to evolve.  This one looks pretty real, if you ask me.  But that's the idea - looks are deceiving, and now that we, the Web 2.0 generation, have such short attention spans, the marketers now that we look at the page for 5 seconds and then act.  Try to make it 10 and I think you'll see a lot more than they're showing you.
PS To the authors of this page, may I suggest a faster way to build an array, since it looks like you were in a hurry:
var month = [

travel log
  • 02.13.08 - to the temple with Luan and his mom, good to be back
  • 02.14.08 - Mẫu's alive! and staying for the weekend
  • 02.15.08 - floor hockey and Thái food makes for some strange dreams
  • 02.17.08 - frisbee and swamp monster at the park: fun but I'm pooped!
  • 02.19.08 - just read Triết's response to my last post - game on!
  • 02.20.08 - raining and expected to continue through Sunday - thank goodness!
  • 02.21.08 - 3-hour nap is a bad idea right before bed
  • 02.23.08 - to the beach to watch kites, a baptism @ 5pm, and homemade bulgogi - what a day!
  • 02.25.08 - just gave myself a haircut - woo, cold head!
  • 02.26.08 - 75° and spring cleaning - couldn't feel better
  • 02.27.08 - fed the elders bún đậu tonight - think it's their first time
  • 03.01.08 - working on new background...
  • 03.02.08 - finalized javascript to change background without muffing up my other scripts
  • 03.03.08 - fhe: "In his strength I can do all things" (Alma 26:12)
  • 03.07.08 - some decisions are harder than others, but some are downright excruciating
  • 03.08.08 - there is life after work... i almost forgot
  • 03.11.08 - the distance between good and bad is much shorter than between better and best
  • 03.12.08 - conversion is sometimes a gradual process, so much so that we don't even notice
  • 03.14.08 - for some reason everything was a little harder today, looking forward for bed!
  • 03.15.08 - last night after blog reading, I missed OnlyBlue, today I find she's back
  • 03.16.08 - best day of my life!
  • 03.19.08 - "Pray for the answer that they've been looking for"
release notes v1.0 - FINALLY DONE!
  • 12.07 - first thought of starting a new blog
  • 01.08 - busy with election stuff but blog design still on back burner
  • 01.13.08 - first idea to imitate jk rowling with the "desk" theme
  • 01.28.08 - start sketching current design, breaking down development into phases
  • 02.02.08 - election only days away but still drafting final plans
  • 02.04.08 - v0.6 LAUNCH
    • main components (blog body, sidebar, header, etc) designed and implemented
    • styling for font, links, drop caps, etc. finished
  • 02.07.08 - v0.8 LAUNCH
    • image style to imitate polariod
    • moveability - post-it notes and static clings can be repositioned by drag and drop
    • release notes styled and written
  • 02.16.08 - travel log (beta) added in hopes of catching the mundane
  • 02.22.08 - lightbox 2.03 reinstalled and working fine (hopefully - let me know otherwise)
  • 02.26.08 - v0.9 LAUNCH
    • travel log seems to be working, so I'll keep it
    • lightbox also seems to have passed the test, so it's a keeper
    • some credits/info added to bottom (will expand)
    • keeping old Viet terms in archive for future viewing
  • 03.18.08 - v1.0 LAUNCH
    • installation and testing of time-sensitive background completed (for now)